Swiss Style

E863176

Swiss Style is a modernist graphic design movement known for its clean layouts, use of grids, sans-serif typography, and emphasis on clarity and objectivity.

All labels observed (1)

Label Occurrences
Swiss Style canonical 6

How this entity was disambiguated

Statements (51)

Predicate Object
instanceOf graphic design movement ⓘ
modernist design style ⓘ
aim reduction of subjective expression ⓘ
universal visual language ⓘ
alternativeName International Typographic Style ⓘ
becameProminentIn 1950s ⓘ
1960s ⓘ
characteristic asymmetrical layouts ⓘ
emphasis on clarity ⓘ
emphasis on readability ⓘ
flush-left ragged-right text alignment ⓘ
minimal ornamentation ⓘ
objective communication ⓘ
sans-serif typography ⓘ
use of grid systems ⓘ
use of limited color palettes ⓘ
use of mathematical grid structures ⓘ
use of photography over illustration ⓘ
countryOfOrigin Switzerland ⓘ
designPrinciple form follows function ⓘ
functionalism ⓘ
objectivity ⓘ
typographic clarity ⓘ
visual hierarchy ⓘ
emergedInPeriod 1940s ⓘ
fieldOfUse corporate identity ⓘ
editorial design ⓘ
information design ⓘ
poster design ⓘ
signage systems ⓘ
influenced corporate modernism ⓘ
late 20th-century graphic design ⓘ
web design grid systems ⓘ
influencedBy Bauhaus ⓘ
Constructivism ⓘ
De Stijl ⓘ
Jan Tschichold ⓘ
New Typography ⓘ
movementType modernism ⓘ
notableDesigner Armin Hofmann ⓘ
Emil Ruder ⓘ
Hans Neuburg ⓘ
Josef Müller-Brockmann ⓘ
Karl Gerstner ⓘ
Max Bill ⓘ
Richard Paul Lohse ⓘ
linked to: Richard Lohse
notableInstitution Basel School of Design ⓘ
Kunstgewerbeschule Zürich ⓘ
typographicPreference Akzidenz-Grotesk ⓘ
Helvetica ⓘ
Univers ⓘ

How these facts were elicited

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.