Placed
E818827
Placed was a location analytics company that specialized in measuring the offline impact of digital advertising by tracking consumer foot traffic.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Placed canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T9741366 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Placed Context triple: [Foursquare, acquired, Placed]
-
A.
There’s a Place
"There’s a Place" is an early Beatles song, written primarily by John Lennon, noted for its introspective lyrics and harmonies, and released on their debut album.
-
B.
I Made a Place
"I Made a Place" is a 2019 folk and country-influenced studio album by American singer-songwriter Bonnie "Prince" Billy, noted for its warm, reflective songwriting and intimate arrangements.
-
C.
The Place You're In
"The Place You're In" is a blues-rock album by American guitarist Kenny Wayne Shepherd that blends his signature guitar work with more vocal-driven, song-oriented material.
-
D.
My Place
My Place is a component or section of the Suit platform, likely serving as a personalized area for individual user content or settings.
-
E.
Everything in Its Right Place
"Everything in Its Right Place" is an experimental, electronic-infused opening track by Radiohead, known for its hypnotic keyboards, fragmented vocals, and role in defining the sound of their album *Kid A*.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Placed Target entity description: Placed was a location analytics company that specialized in measuring the offline impact of digital advertising by tracking consumer foot traffic.
-
A.
There’s a Place
"There’s a Place" is an early Beatles song, written primarily by John Lennon, noted for its introspective lyrics and harmonies, and released on their debut album.
-
B.
I Made a Place
"I Made a Place" is a 2019 folk and country-influenced studio album by American singer-songwriter Bonnie "Prince" Billy, noted for its warm, reflective songwriting and intimate arrangements.
-
C.
The Place You're In
"The Place You're In" is a blues-rock album by American guitarist Kenny Wayne Shepherd that blends his signature guitar work with more vocal-driven, song-oriented material.
-
D.
My Place
My Place is a component or section of the Suit platform, likely serving as a personalized area for individual user content or settings.
-
E.
Everything in Its Right Place
"Everything in Its Right Place" is an experimental, electronic-infused opening track by Radiohead, known for its hypnotic keyboards, fragmented vocals, and role in defining the sound of their album *Kid A*.
- F. None of above. chosen
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
company
ⓘ
location analytics company ⓘ |
| acquiredBy | Snap Inc. ⓘ |
| acquisitionDate | 2017 ⓘ |
| businessModel | B2B ⓘ |
| competitor |
Foursquare
ⓘ
Nielsen ⓘ
linked to:
Nielsen Company
PlaceIQ ⓘ |
| country |
United States
ⓘ
linked to:
United States of America
|
| customerType |
advertisers
ⓘ
agencies ⓘ publishers ⓘ |
| dataType |
foot traffic data
ⓘ
location data ⓘ mobile device location signals ⓘ |
| focus |
location-based analytics
ⓘ
offline attribution ⓘ |
| foundedBy | David Shim ⓘ |
| founder | David Shim ⓘ |
| headquartersLocation |
Seattle, Washington
ⓘ
linked to:
Seattle, Washington, United States
|
| industry | location analytics ⓘ |
| integratedWith |
advertising platforms
ⓘ
demand-side platforms ⓘ publishers' ad stacks ⓘ |
| measurementChannel |
digital advertising
ⓘ
mobile advertising ⓘ programmatic advertising ⓘ |
| offeredProduct |
Placed Attribution
ⓘ
Placed Audience ⓘ Placed Insights ⓘ |
| output |
attribution reports
ⓘ
offline conversion metrics ⓘ store visit metrics ⓘ |
| parentCompany | Snap Inc. ⓘ |
| privacyApproach |
aggregated reporting
ⓘ
opt-in location panel ⓘ |
| serviceType |
attribution measurement
ⓘ
location measurement ⓘ offline conversion measurement ⓘ |
| shutdownDate | 2020 ⓘ |
| specialization |
measuring offline impact of digital advertising
ⓘ
tracking consumer foot traffic ⓘ |
| status | defunct ⓘ |
| technology |
first-party location data
ⓘ
mobile location tracking ⓘ panel-based measurement ⓘ |
| usedFor |
advertising effectiveness measurement
ⓘ
cross-channel attribution ⓘ measuring store visits after ad exposure ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Placed Description of subject: Placed was a location analytics company that specialized in measuring the offline impact of digital advertising by tracking consumer foot traffic.
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.