"Das Auto" (historical)

E728802

"Das Auto" was a former global brand slogan used by Volkswagen Passenger Cars to emphasize its identity as the quintessential car manufacturer.

All labels observed (1)

Label Occurrences
"Das Auto" (historical) canonical 1

How this entity was disambiguated

Statements (34)

Predicate Object
instanceOf advertising slogan ⓘ
appliesTo Volkswagen brand ⓘ
associatedWith Volkswagen brand positioning ⓘ
Volkswagen corporate identity ⓘ
brandCategory automobile brand slogan ⓘ
brandOwner Volkswagen AG ⓘ
linked to: Volkswagen Group
communicationGoal position Volkswagen as archetypal car maker ⓘ
countryOfOrigin Germany ⓘ
describesAs quintessential car manufacturer ⓘ
emphasizes Volkswagen as definitive car ⓘ
Volkswagen identity as car manufacturer ⓘ
simplicity and clarity of brand ⓘ
focusesOn car as core product ⓘ
industry automotive industry ⓘ
language German ⓘ
meaningInEnglish The Car ⓘ
medium global brand campaigns ⓘ
notableFor minimalist wording ⓘ
strong association with Volkswagen brand ⓘ
productType passenger cars ⓘ
region worldwide ⓘ
replacedPreviousSlogan various local Volkswagen slogans ⓘ
scope global slogan ⓘ
status former global slogan ⓘ
retired slogan ⓘ
targetMarket global automotive consumers ⓘ
usedBy Volkswagen ⓘ
linked to: VW

Volkswagen Passenger Cars ⓘ
usedDuring early 21st century ⓘ
usedIn brand communications ⓘ
online advertising ⓘ
outdoor advertising ⓘ
print advertisements ⓘ
television commercials ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Volkswagen Passenger Cars → hasBrandSlogan → "Das Auto" (historical) ⓘ