Mercury (automobile brand)

E67827

Mercury was a mid-priced American automobile marque of the Ford Motor Company, created under Edsel Ford’s direction to bridge the gap between Ford and Lincoln in the company’s lineup.

All labels observed (7)

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf automobile marque
defunct motor vehicle manufacturer
brandOf Ford Motor Company
corporateSlogan “Imagine Yourself in a Mercury”
“The Sign of the Cat”
country United States
discontinuedBy Ford Motor Company
dissolved 2010
firstModelYear 1939
foundedBy Edsel Ford
headquartersLocation Dearborn, Michigan
inception 1938
industry automotive industry
introducedAs companion make to Ford
lastModelYear 2011
logoFeature stylized “M”
marketPosition mid-priced brand
notableModel Mercury Capri
Mercury Comet
Mercury Cougar
Mercury Eight
Mercury Grand Marquis
Mercury Mariner
Mercury Marquis
Mercury Milan
Mercury Montego
Mercury Monterey (minivan)
linked to: Mercury Monterey

Mercury Mountaineer
Mercury Sable
Mercury Topaz
Mercury Tracer
Mercury Villager
owner Ford Motor Company
parentCompany Ford Motor Company
positionedBetween Ford
linked to: Ford Motor Company

Lincoln
product light trucks
passenger cars
sport utility vehicles
reasonForDiscontinuation brand consolidation
declining sales
regionServed Caribbean
Middle East
North America
segment mid-range
near-luxury
targetMarket buyers not yet ready for Lincoln
buyers upgrading from Ford

How these facts were elicited

Referenced by (15)

Full triples — surface form annotated when it differs from this entity's canonical label.

Edsel Ford associatedWith Mercury (automobile brand)
Mercury Monterey soldByDivision Mercury division of Ford
linked to: Mercury (automobile brand)
Mercury Mariner category Mercury vehicles
linked to: Mercury (automobile brand)
Mercury Milan discontinuedWith Mercury brand
linked to: Mercury (automobile brand)
Lincoln-Mercury dealer network linkedTo Mercury division of Ford Motor Company
linked to: Mercury (automobile brand)
Mercury Eight manufacturer Mercury (automobile)
linked to: Mercury (automobile brand)
Mercury Eight firstModelLineOf Mercury (automobile)
linked to: Mercury (automobile brand)
Mercury Eight introducedBy Mercury (automobile)
linked to: Mercury (automobile brand)
Mercury Eight brandDivision Mercury division of Ford Motor Company
linked to: Mercury (automobile brand)
Mercury Comet soldBy Mercury division of Ford
linked to: Mercury (automobile brand)
Hermosillo Stamping and Assembly isManufacturingSiteFor Mercury vehicles
linked to: Mercury (automobile brand)
MX relatedTo Mercury vehicle lineup
linked to: Mercury (automobile brand)
Ford Mercury models (selected years) producedByDivision Mercury division of Ford
linked to: Mercury (automobile brand)
The Sign of the Cat associatedWith Mercury (automobile brand)
subject linked to: “The Sign of the Cat”
The Sign of the Cat sponsor Mercury division of Ford Motor Company
subject linked to: “The Sign of the Cat”
linked to: Mercury (automobile brand)