Up & Up

E664360

Up & Up is Target Corporation’s private-label brand offering a wide range of everyday household, personal care, and essential consumer products at value prices.

All labels observed (1)

Label Occurrences
Up & Up canonical 1

How this entity was disambiguated

Statements (30)

Predicate Object
instanceOf consumer product brand
private label brand
associatedWith Target store brand portfolio
availableIn United States retail market
brandingElement arrow-shaped logo
brandOf Target Corporation NERFINISHED
competesWith national consumer product brands
other U.S. retailer private labels
countryOfOrigin United States
marketedAs value brand
offersProductType baby care products
beauty and grooming products
cleaning supplies
first aid products
health products
household products
over-the-counter medications
paper goods
personal care products
vitamins and supplements
ownedBy Target Corporation NERFINISHED
parentCompanyHeadquarters Minneapolis, Minnesota NERFINISHED
parentCompanyIndustry retail
pricePositioning lower-priced alternative to national brands
productStrategy broad assortment across categories
everyday essentials
qualityPositioning comparable quality to national brands
soldAt Target stores NERFINISHED
Target.com NERFINISHED
targetMarket budget-conscious consumers

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Target Corporation brandName Up & Up