Forward Look styling (1950s)

E602200

Forward Look styling (1950s) was Chrysler’s dramatic, futuristic design language characterized by sleek, low-slung bodies, prominent tailfins, and bold use of chrome that helped define American automotive style in that decade.

All labels observed (1)

Label Occurrences
Forward Look styling (1950s) canonical 1

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf automotive design language ⓘ
car styling theme ⓘ
appliedByBrand Chrysler ⓘ
DeSoto ⓘ
Dodge ⓘ
Imperial ⓘ
Plymouth ⓘ
associatedWith mid-century modern automotive design ⓘ
postwar optimism in the United States ⓘ
characteristicFeature bold use of chrome ⓘ
low-slung bodies ⓘ
projecting headlamps ⓘ
prominent tailfins ⓘ
sleek body lines ⓘ
swept-back rooflines ⓘ
wraparound windshields ⓘ
contrastedWith more conservative early-1950s car styling ⓘ
countryOfOrigin United States ⓘ
designer Virgil Exner ⓘ
designPhilosophy aircraft-inspired forms ⓘ
futuristic appearance ⓘ
motion even at rest ⓘ
developedBy Chrysler Corporation ⓘ
linked to: Chrysler
emphasizedElement dramatic rear fender fins ⓘ
long rear overhangs ⓘ
lower rooflines ⓘ
swept-back tail treatment ⓘ
two-tone and three-tone paint schemes ⓘ
firstFullImplementation 1957 Chrysler models ⓘ
goal differentiate Chrysler from General Motors and Ford ⓘ
make Chrysler products appear longer, lower, and wider ⓘ
influenced American car styling of the late 1950s ⓘ
tailfin trend in U.S. automobiles ⓘ
influencedBy aeronautical design ⓘ
jet age aesthetics ⓘ
space age imagery ⓘ
introducedInModelYear 1955 ⓘ
legacy iconic representation of 1950s American car design ⓘ
increased public attention to Chrysler design ⓘ
marketingRole unified styling identity for Chrysler brands ⓘ
notableExampleModel 1957 Chrysler 300C ⓘ
1957 DeSoto Adventurer ⓘ
1957 Dodge Custom Royal ⓘ
1957 Plymouth Belvedere ⓘ
linked to: Plymouth Belvedere
notableModelYear 1957 ⓘ
slogan The Forward Look ⓘ
timePeriod 1950s ⓘ
visualIdentityElement Forward Look twin boomerang logo ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Chrysler Imperial → designLanguage → Forward Look styling (1950s) ⓘ