Imperial Blue

E555267

Imperial Blue is a popular Indian whisky brand known for its smooth blend of Indian grain spirits and imported Scotch malts, marketed primarily in the value and mid-range segments.

All labels observed (1)

Label Occurrences
Imperial Blue canonical 1

How this entity was disambiguated

Statements (33)

Predicate Object
instanceOf whisky brand ⓘ
alcoholicBeverageCategory whisky ⓘ
brandPositioning value-for-money whisky ⓘ
consumerPerception budget-friendly whisky ⓘ
smooth-tasting whisky ⓘ
countryOfOrigin India ⓘ
flavourProfile light ⓘ
smooth ⓘ
hasMarketPresenceIn semi-urban India ⓘ
urban India ⓘ
isBlendedFrom grain spirits ⓘ
malt whisky ⓘ
isMarketedAs premium-yet-affordable whisky ⓘ
isPackagedAs bottled whisky ⓘ
isSoldIn Indian liquor stores ⓘ
bars in India ⓘ
knownFor affordable pricing ⓘ
smooth blend ⓘ
marketSegment mid-range segment ⓘ
value segment ⓘ
primaryMarket India ⓘ
productType blended whisky ⓘ
regulatoryCategoryInIndia Indian Made Foreign Liquor ⓘ
servingSuggestion in mixed drinks ⓘ
neat ⓘ
on the rocks ⓘ
with soda ⓘ
with water ⓘ
targetConsumerSegment mass-market whisky consumers ⓘ
typicalUse casual occasions ⓘ
social drinking ⓘ
usesIngredient Indian grain spirits ⓘ
imported Scotch malts ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Pernod Ricard → brandPortfolioIncludes → Imperial Blue ⓘ