“Positive is back”
E555240
“Positive is back” is an advertising slogan used by the multinational retail corporation Carrefour to promote its brand image and marketing campaigns.
All labels observed (1)
| Label | Occurrences |
|---|---|
| “Positive is back” canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T5933616 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: “Positive is back” Context triple: [Carrefour, hasSlogan, “Positive is back”]
-
A.
Future Positive
Future Positive is an investment and philanthropic organization co-founded by Twitter co-creator Biz Stone that focuses on backing socially impactful, forward-looking ventures.
-
B.
Positivity
"Positivity" is a song featured on Stevie Wonder's 2005 album *A Time to Love*, known for its uplifting message and soulful, socially conscious style.
-
C.
New Attitude
"New Attitude" is a 1984 upbeat R&B/pop song by Patti LaBelle that became one of her signature hits and a major anthem of empowerment.
-
D.
Back for Good
"Back for Good" is a 1995 pop ballad by British boy band Take That that became one of their biggest international hits and signature songs.
-
E.
Bounce Back
"Bounce Back" is a 2016 hit single by American rapper Big Sean known for its motivational theme about recovering from setbacks and its strong commercial success.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: “Positive is back” Target entity description: “Positive is back” is an advertising slogan used by the multinational retail corporation Carrefour to promote its brand image and marketing campaigns.
-
A.
Future Positive
Future Positive is an investment and philanthropic organization co-founded by Twitter co-creator Biz Stone that focuses on backing socially impactful, forward-looking ventures.
-
B.
Positivity
"Positivity" is a song featured on Stevie Wonder's 2005 album *A Time to Love*, known for its uplifting message and soulful, socially conscious style.
-
C.
New Attitude
"New Attitude" is a 1984 upbeat R&B/pop song by Patti LaBelle that became one of her signature hits and a major anthem of empowerment.
-
D.
Back for Good
"Back for Good" is a 1995 pop ballad by British boy band Take That that became one of their biggest international hits and signature songs.
-
E.
Bounce Back
"Bounce Back" is a 2016 hit single by American rapper Big Sean known for its motivational theme about recovering from setbacks and its strong commercial success.
- F. None of above. chosen
Statements (26)
| Predicate | Object |
|---|---|
| instanceOf |
advertising slogan
ⓘ
marketing slogan ⓘ |
| associatedWith |
Carrefour brand image
ⓘ
Carrefour marketing campaigns ⓘ |
| brandPositioning |
optimistic outlook on retail and consumption
ⓘ
positive shopping experience ⓘ |
| category | Carrefour advertising slogans ⓘ |
| connotation |
confidence in the future
ⓘ
encouragement ⓘ |
| createdFor | Carrefour advertising strategy ⓘ |
| hasTheme |
optimism
ⓘ
positivity ⓘ |
| language | English ⓘ |
| medium |
advertising
ⓘ
marketing communications ⓘ |
| messageType | brand promise ⓘ |
| purpose |
promote Carrefour brand image
ⓘ
support Carrefour advertising campaigns ⓘ |
| sloganOf | Carrefour ⓘ |
| targetAudience |
Carrefour customers
ⓘ
general consumers ⓘ |
| usedBy | Carrefour ⓘ |
| usedByCompanyType | multinational retail corporation ⓘ |
| usedIn |
Carrefour media campaigns
ⓘ
Carrefour promotional materials ⓘ |
| usedInIndustry | retail ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: “Positive is back” Description of subject: “Positive is back” is an advertising slogan used by the multinational retail corporation Carrefour to promote its brand image and marketing campaigns.
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.