Gerber baby trademark image

E536954

The Gerber baby trademark image is an iconic charcoal sketch of a smiling infant that has served as the instantly recognizable logo and brand symbol of Gerber baby food products since the early 20th century.

All labels observed (2)

How this entity was disambiguated

Statements (45)

Predicate Object
instanceOf commercial artwork ⓘ
logo ⓘ
trademark ⓘ
associatedWithBrand Gerber ⓘ
associatedWithIndustry baby food industry ⓘ
food manufacturing industry ⓘ
associatedWithParentCompany Nestlé S.A. ⓘ
linked to: Nestlé
basedOn Ann Turner Cook ⓘ
color black and white ⓘ
commissionedBy Gerber Products Company ⓘ
companyHeadquartersLocationAtIntroduction Fremont, Michigan ⓘ
countryOfOrigin United States ⓘ
creator Dorothy Hope Smith ⓘ
depicts smiling infant ⓘ
firstUsedInCommerce 1928 ⓘ
hasCulturalSignificance symbol of babyhood in American popular culture ⓘ
widely recognized advertising icon ⓘ
inception 1928 ⓘ
legalStatus registered trademark ⓘ
marketingRole brand identifier ⓘ
trust symbol for parents ⓘ
medium charcoal sketch ⓘ
notableFor iconic status in advertising ⓘ
instant brand recognition ⓘ
long-term continuous use as logo ⓘ
protectedInJurisdiction United States Patent and Trademark Office ⓘ
style realistic portrait sketch ⓘ
subjectGender female infant ⓘ
targetAudience caregivers of young children ⓘ
parents of infants ⓘ
timePeriodOfUse 20th century ⓘ
21st century ⓘ
usedAs corporate logo ⓘ
product logo ⓘ
usedBy Gerber Products Company ⓘ
usedFor Gerber baby food products ⓘ
Gerber infant nutrition products ⓘ
usedOn Gerber advertising materials ⓘ
Gerber corporate communications ⓘ
baby food jars ⓘ
baby food packaging ⓘ
visualFeature head-and-shoulders portrait ⓘ
round baby face ⓘ
slight smile ⓘ
wide eyes ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Gerber Products Company → notableFor → Gerber baby trademark image ⓘ
Gerber Products Company → knownFor → Gerber baby marketing icon ⓘ
linked to: Gerber baby trademark image