Marvel Licensing

E517410

Marvel Licensing is the division of Marvel Entertainment responsible for managing and commercializing the company’s intellectual properties through merchandise, partnerships, and brand licensing deals.

All labels observed (1)

Label Occurrences
Marvel Licensing canonical 1

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf business unit ⓘ
licensing division ⓘ
activity licensing consumer products ⓘ
managing brand partnerships ⓘ
negotiating licensing agreements ⓘ
overseeing merchandise programs ⓘ
royalty management ⓘ
associatedWith Marvel Comics ⓘ
Marvel Studios ⓘ
Marvel Television ⓘ
brandStrategyRole extending Marvel brands into consumer products ⓘ
protecting brand integrity in licensed products ⓘ
collaboratesWith external licensees ⓘ
marketing partners ⓘ
retail partners ⓘ
commercialRole generating licensing revenue ⓘ
supporting Marvel Entertainment profitability ⓘ
country United States ⓘ
focusesOn brand licensing deals ⓘ
merchandise ⓘ
partnerships ⓘ
industry brand management ⓘ
licensing ⓘ
merchandising ⓘ
licenses Marvel storylines ⓘ
Marvel superheroes ⓘ
linked to: Marvel Universe

Marvel teams ⓘ
Marvel villains ⓘ
licensesTo apparel companies ⓘ
consumer products companies ⓘ
toy manufacturers ⓘ
video game publishers ⓘ
locationCountry United States ⓘ
manages Marvel brands ⓘ
Marvel characters ⓘ
Marvel intellectual property ⓘ
oversees approval of licensed products ⓘ
brand usage standards ⓘ
character licensing guidelines ⓘ
parentOrganization Marvel Entertainment ⓘ
partOf Marvel Entertainment ⓘ
purpose brand licensing ⓘ
commercialization of intellectual property ⓘ
management of intellectual property ⓘ
merchandise licensing ⓘ
uses Marvel character likenesses ⓘ
Marvel logos ⓘ
Marvel trademarks ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Marvel Entertainment → hasDivision → Marvel Licensing ⓘ