It's morning again in America

E469417

"It's morning again in America" is a famous optimistic political campaign slogan and television ad used by Ronald Reagan during the 1984 U.S. presidential election to highlight economic recovery and national renewal.

All labels observed (2)

Label Occurrences
Morning in America 3
It's morning again in America canonical 1

How this entity was disambiguated

Statements (46)

Predicate Object
instanceOf campaign commercial ⓘ
political campaign slogan ⓘ
political television advertisement ⓘ
aimedTo frame election as choice about prosperity ⓘ
reinforce incumbent approval ⓘ
airedDuring 1984 presidential campaign season ⓘ
associatedWith 1980s American politics ⓘ
Reagan era ⓘ
broadcastOn American television networks ⓘ
campaignOf Ronald Reagan 1984 presidential campaign ⓘ
contrastsWith economic difficulties of late 1970s ⓘ
countryOfOrigin United States ⓘ
emphasizes success of Reagan administration economic policies ⓘ
focusesOn declining unemployment ⓘ
improvement in American economy ⓘ
lower inflation ⓘ
rising home ownership ⓘ
genre political advertising ⓘ
hasCatchphrase "It's morning again in America" ⓘ
historicalContext post-1981–1982 recession recovery ⓘ
influenced later optimistic political ads ⓘ
language English ⓘ
medium television ⓘ
message America is better off than four years ago ⓘ
narrationStyle calm voice-over narration ⓘ
notableFor emotional appeal ⓘ
iconic status in U.S. political advertising ⓘ
positive campaigning style ⓘ
opposedCandidate Walter Mondale ⓘ
opposedPoliticalParty Democratic Party (United States) ⓘ
linked to: Democratic Party
politicalParty Republican Party (United States) ⓘ
linked to: Republican Party
politicalPositioning pro-incumbent ⓘ
portrays everyday American life ⓘ
patriotic imagery ⓘ
recognizedAs one of the most effective political ads in U.S. history ⓘ
runningMateInCampaign George H. W. Bush ⓘ
sloganForCandidate Ronald Reagan ⓘ
supportsPolicy Reaganomics ⓘ
targetAudience American voters ⓘ
theme economic recovery ⓘ
national renewal ⓘ
optimism ⓘ
tone reassuring ⓘ
upbeat ⓘ
usedBy Ronald Reagan ⓘ
usedInElection 1984 United States presidential election ⓘ

How these facts were elicited

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

The Human Condition → hasPart → Morning in America ⓘ
linked to: It's morning again in America
NewsNation → hasProgram → Morning in America ⓘ
linked to: It's morning again in America
Reagan-Bush campaign → notableAd → Morning in America ⓘ
linked to: It's morning again in America