Net Promoter Score
E452210
Net Promoter Score is a customer loyalty metric that gauges how likely customers are to recommend a product or service to others, typically using a 0–10 rating scale.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Net Promoter Score canonical | 2 |
How this entity was disambiguated
This entity first appeared as the object of triple T4554722 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Net Promoter Score Context triple: [Crowdsignal, supportsQuestionType, Net Promoter Score]
-
A.
NPS
NPS is the U.S. federal agency responsible for managing and preserving national parks, monuments, and other protected natural and historical sites.
-
B.
SurveyMonkey
SurveyMonkey is a leading online survey and experience management platform that enables individuals and organizations to create, distribute, and analyze surveys and feedback data.
-
C.
Crowdsignal
Crowdsignal is an online survey and polling platform, best known for enabling users to easily create and distribute questionnaires and collect feedback on the web.
-
D.
Whuffie
Whuffie is a fictional reputation-based currency that measures social capital and replaces money in Cory Doctorow’s science fiction novel "Down and Out in the Magic Kingdom."
-
E.
Nielsen
Nielsen is a common Scandinavian surname, particularly prevalent in Denmark and Norway, traditionally meaning "son of Niels."
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Net Promoter Score Target entity description: Net Promoter Score is a customer loyalty metric that gauges how likely customers are to recommend a product or service to others, typically using a 0–10 rating scale.
-
A.
NPS
NPS is the U.S. federal agency responsible for managing and preserving national parks, monuments, and other protected natural and historical sites.
-
B.
SurveyMonkey
SurveyMonkey is a leading online survey and experience management platform that enables individuals and organizations to create, distribute, and analyze surveys and feedback data.
-
C.
Crowdsignal
Crowdsignal is an online survey and polling platform, best known for enabling users to easily create and distribute questionnaires and collect feedback on the web.
-
D.
Whuffie
Whuffie is a fictional reputation-based currency that measures social capital and replaces money in Cory Doctorow’s science fiction novel "Down and Out in the Magic Kingdom."
-
E.
Nielsen
Nielsen is a common Scandinavian surname, particularly prevalent in Denmark and Norway, traditionally meaning "son of Niels."
- F. None of above. chosen
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
customer experience metric
ⓘ
customer loyalty metric ⓘ |
| abbreviation | NPS ⓘ |
| associatedWith |
Bain & Company
ⓘ
Satmetrix ⓘ |
| basedOnQuestion | How likely is it that you would recommend our company to a friend or colleague? ⓘ |
| calculatedAs | percentage of Promoters minus percentage of Detractors ⓘ |
| classifiesRespondentsAs |
Detractors
ⓘ
Passives ⓘ Promoters ⓘ |
| criticizedFor |
lack of diagnostic detail
ⓘ
oversimplification of customer loyalty ⓘ questionable predictive validity in some contexts ⓘ |
| dataCollectionChannel |
SMS surveys
ⓘ
email surveys ⓘ in-app surveys ⓘ web surveys ⓘ |
| detractorScoreRange | 0–6 ⓘ |
| hasVariant |
Relational NPS
ⓘ
Transactional NPS ⓘ |
| influences |
customer retention strategies
ⓘ
service quality improvements ⓘ |
| introducedBy | Fred Reichheld ⓘ |
| introducedInPublication |
Harvard Business Review
ⓘ
linked to:
Harvard Business Publishing
|
| introducedInYear | 2003 ⓘ |
| measures |
customer loyalty
ⓘ
customer satisfaction at a relational level ⓘ likelihood to recommend ⓘ |
| oftenComplementedBy |
Customer Effort Score
ⓘ
Customer Satisfaction Score ⓘ |
| passiveScoreRange | 7–8 ⓘ |
| promoterScoreRange | 9–10 ⓘ |
| relationalNPSMeasures | overall relationship with a company ⓘ |
| requires | customer survey data ⓘ |
| requiresFollowUp | qualitative feedback for improvement actions ⓘ |
| resultRange | -100 to +100 ⓘ |
| supports | closed-loop customer feedback processes ⓘ |
| surveyType | single-question survey ⓘ |
| transactionalNPSMeasures | experience with a specific interaction or transaction ⓘ |
| usedBy |
businesses
ⓘ
nonprofit organizations ⓘ service providers ⓘ |
| usedFor |
benchmarking customer loyalty over time
ⓘ
comparing customer loyalty across segments ⓘ predicting revenue growth trends ⓘ |
| usedIn |
customer experience management
ⓘ
marketing analytics ⓘ product management ⓘ |
| usesRatingScale | 0–10 ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Net Promoter Score Description of subject: Net Promoter Score is a customer loyalty metric that gauges how likely customers are to recommend a product or service to others, typically using a 0–10 rating scale.
Referenced by (2)
Full triples — surface form annotated when it differs from this entity's canonical label.