Telaria
E416853
Telaria was a video advertising and monetization technology company specializing in connected TV and premium video inventory.
All labels observed (1)
| Label | Occurrences |
|---|---|
| Telaria canonical | 1 |
How this entity was disambiguated
This entity first appeared as the object of triple T4177376 — resolving that mention is where its identity was fixed. The disambiguator weighed these candidate entities and picked the highlighted one (or “None”, minting a new entity). This is how homonymy is resolved: the same surface form can point to different entities.
NED1
Entity disambiguation (via context triple)
gpt-5-mini-2025-08-07
Target entity: Telaria Context triple: [Magnite, formedByMergerOf, Telaria]
-
A.
Telchinia
Telchinia is the ancient name of the Greek city-state later known as Sicyon, located in the northern Peloponnese.
-
B.
Tholaria
Tholaria is a traditional hillside village on the Greek island of Amorgos, known for its Cycladic architecture and views over Aegiali Bay.
-
C.
Tynaarlo
Tynaarlo is a municipality in the northeastern Netherlands known for its rural character and location between the cities of Groningen and Assen.
-
D.
Teroenza
Teroenza is a character in the Star Wars universe known for being one of the earlier owners of the iconic starship Millennium Falcon.
-
E.
Teurnia
Teurnia was an important ancient Roman city that served as a major administrative and cultural center in the province of Noricum, located in what is now southern Austria.
- F. None of above. chosen
- G. Unsure - the case is ambiguous/there is not enough information to decide.
NED2
Entity disambiguation (via description)
gpt-5-mini-2025-08-07
Target entity: Telaria Target entity description: Telaria was a video advertising and monetization technology company specializing in connected TV and premium video inventory.
-
A.
Telchinia
Telchinia is the ancient name of the Greek city-state later known as Sicyon, located in the northern Peloponnese.
-
B.
Tholaria
Tholaria is a traditional hillside village on the Greek island of Amorgos, known for its Cycladic architecture and views over Aegiali Bay.
-
C.
Tynaarlo
Tynaarlo is a municipality in the northeastern Netherlands known for its rural character and location between the cities of Groningen and Assen.
-
D.
Teroenza
Teroenza is a character in the Star Wars universe known for being one of the earlier owners of the iconic starship Millennium Falcon.
-
E.
Teurnia
Teurnia was an important ancient Roman city that served as a major administrative and cultural center in the province of Noricum, located in what is now southern Austria.
- F. None of above. chosen
Statements (49)
| Predicate | Object |
|---|---|
| instanceOf |
ad tech company
ⓘ
public company ⓘ technology company ⓘ video advertising company ⓘ |
| businessModel |
media monetization services
ⓘ
software-as-a-service ⓘ |
| country |
United States
ⓘ
linked to:
United States of America
|
| focusesOn |
OTT platforms
ⓘ
brand-safe video environments ⓘ broadcasters ⓘ connected TV inventory ⓘ connected TV supply-side platform ⓘ premium video inventory ⓘ publishers ⓘ |
| formerName | Tremor Video, Inc. ⓘ |
| hasFeature |
analytics and reporting
ⓘ
brand safety controls ⓘ data-driven targeting ⓘ fraud detection tools ⓘ real-time bidding ⓘ yield optimization ⓘ |
| headquartersLocation | New York City ⓘ |
| industry |
advertising technology
ⓘ
connected TV advertising ⓘ digital advertising ⓘ |
| keyPerson |
Mark Zagorski
ⓘ
Paul Caine ⓘ |
| language | English ⓘ |
| mergedInto |
Rubicon Project
ⓘ
linked to:
Magnite
|
| mergerResult |
Magnite, Inc.
ⓘ
linked to:
Magnite
|
| offers |
programmatic advertising solutions
ⓘ
supply-side platform ⓘ video ad serving technology ⓘ |
| operatesIn |
Asia-Pacific
ⓘ
Europe ⓘ North America ⓘ |
| positionHeld |
Mark Zagorski, Chief Executive Officer
ⓘ
Paul Caine, Chairman ⓘ |
| productOrService |
Telaria CTV platform
ⓘ
video monetization platform ⓘ |
| serves |
content publishers
ⓘ
media companies ⓘ streaming TV services ⓘ |
| specializesIn |
connected TV advertising
ⓘ
premium video inventory monetization ⓘ |
| successor |
Magnite, Inc.
ⓘ
linked to:
Magnite
|
| tickerSymbol | TLRA ⓘ |
| tradedOn | New York Stock Exchange ⓘ |
| website | https://www.telaria.com/ ⓘ |
How these facts were elicited
The pipeline generated the facts above by prompting gpt-5.1 with this entity's name + description and the instruction below.
Instruction
You are a knowledge base construction expert. Given a subject entity and a description of it, return factual statements that you know for the subject as a JSON list of dictionaries(triples), where keys must be "subject", "predicate" and "object". The number of facts may be very high, between 25 to 50 or more, for very popular subjects. For less popular subjects, the number of facts can be very low, like 5 or 10. # Requirements - If you don't know the subject at all, return an empty list. - If the subject is not a named entity, return an empty list. - Include at least one triple where predicate is "instanceOf". - Do not get too wordy. - Separate several objects into multiple triples with one object.
Input
Subject: Telaria Description of subject: Telaria was a video advertising and monetization technology company specializing in connected TV and premium video inventory.
Referenced by (1)
Full triples — surface form annotated when it differs from this entity's canonical label.