It’s the Real Thing

E413408

"It’s the Real Thing" is a famous Coca-Cola advertising slogan introduced in the late 1960s that emphasizes the brand’s authenticity and originality.

All labels observed (1)

Label Occurrences
It’s the Real Thing canonical 1

How this entity was disambiguated

Statements (29)

Predicate Object
instanceOf Coca-Cola slogan ⓘ
advertising slogan ⓘ
advertiser The Coca-Cola Company ⓘ
associatedBrandCategory carbonated soft drink ⓘ
associatedWithCampaign Coca-Cola global branding campaigns ⓘ
brand Coca-Cola ⓘ
brandPositioning Coca-Cola as the genuine article ⓘ
companyHeadquartersCountry United States ⓘ
emphasizes Coca-Cola as the original cola beverage ⓘ
brand authenticity ⓘ
distinctiveness from competitors ⓘ
geographicScope United States ⓘ
international ⓘ
introduced late 1960s ⓘ
introducedInDecade 1960s ⓘ
language English ⓘ
notableFor becoming one of Coca-Cola’s best-known slogans ⓘ
productMarketed Coca-Cola soft drink ⓘ
linked to: Coca-Cola
sloganFor Coca-Cola brand identity ⓘ
sloganType brand positioning slogan ⓘ
targetAudience mass consumer market ⓘ
targetIndustry soft drink industry ⓘ
theme authenticity ⓘ
originality ⓘ
usedBy Coca-Cola marketing department ⓘ
usedInMedium outdoor advertising ⓘ
print advertising ⓘ
radio advertising ⓘ
television advertising ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Coca-Cola → slogan → It’s the Real Thing ⓘ