“You’re in good hands” slogan

E373187

“You’re in good hands” is the long-running, reassuring advertising slogan used by the American insurance company Allstate to emphasize trust and protection.

All labels observed (1)

Label Occurrences
“You’re in good hands” slogan canonical 1

How this entity was disambiguated

Statements (40)

Predicate Object
instanceOf advertising slogan
associatedWith customer protection
reassurance
safety
security
trust
brandAssociation Allstate Good Hands
linked to: Allstate
brandPositioning caring insurer
reliable insurer
category insurance advertising slogan
coreMessage Allstate will take care of you after a loss
customers are protected by Allstate
countryOfUse United States
emotionalAppeal comfort
reliability
security
industry insurance
language English
marketingRole brand differentiation
brand promise expression
medium digital advertising
outdoor advertising
print advertising
radio advertising
television advertising
notableFor high recognition among U.S. consumers
longevity in advertising use
purpose emphasize protection
emphasize trust
sloganFor Allstate financial products
linked to: Allstate

auto insurance
home insurance
life insurance
taglineOf Allstate brand
linked to: Allstate
targetAudience insurance customers in the United States
theme peace of mind
personal care
usedBy Allstate
Allstate Insurance Company
linked to: Allstate
usedSince 20th century

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Allstate knownFor “You’re in good hands” slogan