“You’re in good hands” slogan

E373187

“You’re in good hands” is the long-running, reassuring advertising slogan used by the American insurance company Allstate to emphasize trust and protection.

All labels observed (1)

Label Occurrences
“You’re in good hands” slogan canonical 1

How this entity was disambiguated

Statements (40)

Predicate Object
instanceOf advertising slogan ⓘ
associatedWith customer protection ⓘ
reassurance ⓘ
safety ⓘ
security ⓘ
trust ⓘ
brandAssociation Allstate Good Hands ⓘ
linked to: Allstate
brandPositioning caring insurer ⓘ
reliable insurer ⓘ
category insurance advertising slogan ⓘ
coreMessage Allstate will take care of you after a loss ⓘ
customers are protected by Allstate ⓘ
countryOfUse United States ⓘ
emotionalAppeal comfort ⓘ
reliability ⓘ
security ⓘ
industry insurance ⓘ
language English ⓘ
marketingRole brand differentiation ⓘ
brand promise expression ⓘ
medium digital advertising ⓘ
outdoor advertising ⓘ
print advertising ⓘ
radio advertising ⓘ
television advertising ⓘ
notableFor high recognition among U.S. consumers ⓘ
longevity in advertising use ⓘ
purpose emphasize protection ⓘ
emphasize trust ⓘ
sloganFor Allstate financial products ⓘ
linked to: Allstate

auto insurance ⓘ
home insurance ⓘ
life insurance ⓘ
taglineOf Allstate brand ⓘ
linked to: Allstate
targetAudience insurance customers in the United States ⓘ
theme peace of mind ⓘ
personal care ⓘ
usedBy Allstate ⓘ
Allstate Insurance Company ⓘ
linked to: Allstate
usedSince 20th century ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Allstate → knownFor → “You’re in good hands” slogan ⓘ