Craftsman brand to Stanley Black & Decker

E367341

Craftsman brand to Stanley Black & Decker refers to the iconic American tool and equipment brand Craftsman after its acquisition by Stanley Black & Decker, under whose ownership it continues to be manufactured and marketed.

All labels observed (2)

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf American brand
tool brand
acquisitionAnnouncementDate January 2017
acquisitionClosingDate March 2017
acquisitionValue approximately $900 million
associatedWith Stanley Black & Decker global distribution network
brandLicensing Sears retained limited rights to sell Craftsman-branded products after sale
brandOwnerSince Stanley Black & Decker, 2017
linked to: Stanley Works
brandPositioning do‑it‑yourself users
professional tradespeople
competitiveWith DeWalt
Husky
Kobalt
countryOfOrigin United States
formerOwner Sears
heritage longstanding American tool brand formerly associated with Sears
industry hand tools
lawn and garden equipment
power tools
storage products
logo Craftsman wordmark in red and white
manufacturedBy Stanley Black & Decker
manufacturingStrategyUnderOwner expanded U.S. manufacturing footprint
marketedBy Stanley Black & Decker
notableFeature lifetime warranty on many hand tools
ownedBy Stanley Black & Decker
linked to: Black+Decker
parentCompany Stanley Black & Decker
partOfPortfolio Stanley Black & Decker Tools & Storage segment
productType lawn mowers
outdoor power equipment
power drills
ratchets
saws
screwdrivers
snow blowers
sockets
tool storage
wrenches
relaunchUnderOwner Stanley Black & Decker national relaunch after 2017 acquisition
segment consumer tools
professional tools
soldIn Canada
United States
various international markets
soldThrough Ace Hardware
Amazon
Lowe’s
linked to: Lowe's

independent dealers

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Sears Holdings Corporation soldBusiness Craftsman brand to Stanley Black & Decker
Transform Holdco LLC ownsBrand Craftsman (residual rights after sale to Stanley Black & Decker)
linked to: Craftsman brand to Stanley Black & Decker