Craftsman brand to Stanley Black & Decker

E367341

Craftsman brand to Stanley Black & Decker refers to the iconic American tool and equipment brand Craftsman after its acquisition by Stanley Black & Decker, under whose ownership it continues to be manufactured and marketed.

All labels observed (2)

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf American brand ⓘ
tool brand ⓘ
acquisitionAnnouncementDate January 2017 ⓘ
acquisitionClosingDate March 2017 ⓘ
acquisitionValue approximately $900 million ⓘ
associatedWith Stanley Black & Decker global distribution network ⓘ
brandLicensing Sears retained limited rights to sell Craftsman-branded products after sale ⓘ
brandOwnerSince Stanley Black & Decker, 2017 ⓘ
linked to: Stanley Works
brandPositioning do‑it‑yourself users ⓘ
professional tradespeople ⓘ
competitiveWith DeWalt ⓘ
Husky ⓘ
Kobalt ⓘ
countryOfOrigin United States ⓘ
formerOwner Sears ⓘ
heritage longstanding American tool brand formerly associated with Sears ⓘ
industry hand tools ⓘ
lawn and garden equipment ⓘ
power tools ⓘ
storage products ⓘ
logo Craftsman wordmark in red and white ⓘ
manufacturedBy Stanley Black & Decker ⓘ
manufacturingStrategyUnderOwner expanded U.S. manufacturing footprint ⓘ
marketedBy Stanley Black & Decker ⓘ
notableFeature lifetime warranty on many hand tools ⓘ
ownedBy Stanley Black & Decker ⓘ
linked to: Black+Decker
parentCompany Stanley Black & Decker ⓘ
partOfPortfolio Stanley Black & Decker Tools & Storage segment ⓘ
productType lawn mowers ⓘ
outdoor power equipment ⓘ
power drills ⓘ
ratchets ⓘ
saws ⓘ
screwdrivers ⓘ
snow blowers ⓘ
sockets ⓘ
tool storage ⓘ
wrenches ⓘ
relaunchUnderOwner Stanley Black & Decker national relaunch after 2017 acquisition ⓘ
segment consumer tools ⓘ
professional tools ⓘ
soldIn Canada ⓘ
United States ⓘ
various international markets ⓘ
soldThrough Ace Hardware ⓘ
Amazon ⓘ
Lowe’s ⓘ
linked to: Lowe's

independent dealers ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Sears Holdings Corporation → soldBusiness → Craftsman brand to Stanley Black & Decker ⓘ
Transform Holdco LLC → ownsBrand → Craftsman (residual rights after sale to Stanley Black & Decker) ⓘ
linked to: Craftsman brand to Stanley Black & Decker