Blue Light Special

E364278

Blue Light Special was Kmart’s famous in-store promotional campaign featuring sudden, limited-time discounts announced with a flashing blue light.

All labels observed (1)

Label Occurrences
Blue Light Special canonical 1

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf in-store promotional campaign ⓘ
marketing gimmick ⓘ
sales promotion ⓘ
announcementPhrase Attention Kmart shoppers ⓘ
associatedWith Kmart brand identity ⓘ
impulse buying ⓘ
in-store experiential marketing ⓘ
brandOwner Kmart Corporation ⓘ
countryOfOrigin United States ⓘ
culturalImpact became part of American retail pop culture ⓘ
phrase used generically to mean sudden bargain ⓘ
discountType temporary price reduction ⓘ
unadvertised special ⓘ
feature flashing blue light signal ⓘ
in-store announcements ⓘ
sudden limited-time discounts ⓘ
unannounced price reductions ⓘ
hasColorTheme blue ⓘ
inspired similar flash sales in retail ⓘ
language English ⓘ
marketingStrategy event-based promotion ⓘ
in-store theater ⓘ
scarcity marketing ⓘ
medium public address system ⓘ
notableFor creating crowd rushes to sale area ⓘ
spontaneous timing ⓘ
use of physical light as promotional cue ⓘ
operator Kmart ⓘ
linked to: Kmart Corporation
popularPeriod 1970s ⓘ
1980s ⓘ
promotionChannel brick-and-mortar stores ⓘ
promotionLocation sales floor ⓘ
specific aisles in Kmart stores ⓘ
purpose attract customer attention ⓘ
clear excess inventory ⓘ
create sense of urgency ⓘ
differentiate Kmart from competitors ⓘ
increase in-store traffic to specific products ⓘ
retailSector discount department store ⓘ
revival periodic revivals in later decades ⓘ
startPeriod 1960s ⓘ
status discontinued original format ⓘ
symbol flashing blue police-style light ⓘ
targetAudience in-store shoppers ⓘ
timeLimit limited-time offer ⓘ
short duration ⓘ
usedFor promoting overstocked items ⓘ
promoting seasonal merchandise ⓘ
promoting specific products ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Kmart Corporation → notableBrand → Blue Light Special ⓘ