Blue Light Special

E364278

Blue Light Special was Kmart’s famous in-store promotional campaign featuring sudden, limited-time discounts announced with a flashing blue light.

All labels observed (1)

Label Occurrences
Blue Light Special canonical 1

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf in-store promotional campaign
marketing gimmick
sales promotion
announcementPhrase Attention Kmart shoppers
associatedWith Kmart brand identity
impulse buying
in-store experiential marketing
brandOwner Kmart Corporation
countryOfOrigin United States
culturalImpact became part of American retail pop culture
phrase used generically to mean sudden bargain
discountType temporary price reduction
unadvertised special
feature flashing blue light signal
in-store announcements
sudden limited-time discounts
unannounced price reductions
hasColorTheme blue
inspired similar flash sales in retail
language English
marketingStrategy event-based promotion
in-store theater
scarcity marketing
medium public address system
notableFor creating crowd rushes to sale area
spontaneous timing
use of physical light as promotional cue
operator Kmart
linked to: Kmart Corporation
popularPeriod 1970s
1980s
promotionChannel brick-and-mortar stores
promotionLocation sales floor
specific aisles in Kmart stores
purpose attract customer attention
clear excess inventory
create sense of urgency
differentiate Kmart from competitors
increase in-store traffic to specific products
retailSector discount department store
revival periodic revivals in later decades
startPeriod 1960s
status discontinued original format
symbol flashing blue police-style light
targetAudience in-store shoppers
timeLimit limited-time offer
short duration
usedFor promoting overstocked items
promoting seasonal merchandise
promoting specific products

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Kmart Corporation notableBrand Blue Light Special