Fairy

E339796

Fairy is a popular Procter & Gamble brand of dishwashing detergents and related cleaning products, best known for its strong grease-cutting performance.

All labels observed (1)

Label Occurrences
Fairy canonical 3

How this entity was disambiguated

Statements (51)

Predicate Object
instanceOf Procter & Gamble brand ⓘ
consumer product brand ⓘ
dishwashing detergent brand ⓘ
brandCategory fast-moving consumer goods ⓘ
brandOwner Procter & Gamble ⓘ
brandPositioning effective on tough grease ⓘ
premium dishwashing detergent ⓘ
competitor Dawn ⓘ
Finish ⓘ
Palmolive ⓘ
Sunlight ⓘ
hasForm dishwasher detergent ⓘ
dishwashing capsules ⓘ
dishwashing gel ⓘ
dishwashing powder ⓘ
dishwashing tablets ⓘ
hand dishwashing liquid ⓘ
multi-purpose cleaning spray ⓘ
washing-up liquid ⓘ
hasKeyAttribute colored liquid variants ⓘ
concentrated formula ⓘ
degreasing power ⓘ
fragranced variants ⓘ
hand-wash safe formulation ⓘ
high foaming power ⓘ
hasVariant Fairy Non-Bio (laundry-related extension in some markets) ⓘ
Fairy Original ⓘ
Fairy Platinum ⓘ
Fairy Platinum Plus ⓘ
industry home care ⓘ
household cleaning products ⓘ
marketedAs Fairy Liquid ⓘ
marketingFocus long-lasting suds ⓘ
tough on grease, gentle on hands ⓘ
notableFor strong grease-cutting performance ⓘ
packagingType cardboard carton for tablets ⓘ
plastic bottle ⓘ
plastic pouch ⓘ
parentCompany Procter & Gamble ⓘ
productType cleaning product ⓘ
dishwashing detergent ⓘ
soldIn Africa ⓘ
Europe ⓘ
Ireland ⓘ
Middle East ⓘ
United Kingdom ⓘ
various international markets ⓘ
targetUse automatic dishwashing ⓘ
grease removal ⓘ
kitchen surface cleaning ⓘ
manual dishwashing ⓘ

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

Procter & Gamble → hasBrand → Fairy ⓘ
Procter & Gamble Company → brand → Fairy ⓘ
subject linked to: PG
Finish → competitor → Fairy ⓘ