The Power of Yes

E324960

The Power of Yes is a former marketing slogan used by Washington Mutual bank to promote its customer-friendly, can-do brand image.

All labels observed (1)

Label Occurrences
The Power of Yes canonical 1

How this entity was disambiguated

Statements (26)

Predicate Object
instanceOf advertising campaign tagline ⓘ
marketing slogan ⓘ
associatedOrganization Washington Mutual Bank ⓘ
linked to: Washington Mutual
associatedWith retail banking services ⓘ
countryOfUse United States ⓘ
industry banking ⓘ
language English ⓘ
marketingGoal attract new customers ⓘ
differentiate Washington Mutual from traditional banks ⓘ
enhance customer loyalty ⓘ
medium in-branch marketing materials ⓘ
outdoor advertising ⓘ
print advertising ⓘ
radio advertising ⓘ
television advertising ⓘ
promotedImage can-do brand image ⓘ
customer-friendly brand image ⓘ
sloganFor Washington Mutual brand ⓘ
linked to: Washington Mutual
status former slogan ⓘ
targetAudience banking customers ⓘ
potential banking customers ⓘ
theme accessibility of financial products ⓘ
flexibility in banking services ⓘ
positive customer service ⓘ
usedBy Washington Mutual ⓘ
usedFor brand promotion ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Washington Mutual → hasSlogan → The Power of Yes ⓘ