The Happiest Place on Earth (parks slogan)

E32177

"The Happiest Place on Earth" is the iconic marketing slogan used by Disney theme parks to evoke their image as magical, joyful destinations for families and children.

All labels observed (2)

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Statements (42)

Predicate Object
instanceOf advertising tagline
marketing slogan
theme park slogan
associatedLocation Anaheim, California
linked to: Anaheim
associatedWithBrand Disney
associatedWithFranchise Disney theme parks
category Disney slogans
advertising catchphrases
tourism slogans
connotation idealized vacation spot
joyful destination
creator Disney marketing department
language English
medium merchandise
outdoor signage
park entrance signage
print advertising
radio advertising
television commercials
notableFor being one of the most recognizable theme park slogans
long-term use in Disney marketing
ownedBy The Walt Disney Company
purpose evoke happiness and joy
promote Disney theme parks as family destinations
reinforce Disney’s magical image
regionUsedIn United States
relatedConcept Disney magic
linked to: Disney

family entertainment
theme park experience
sloganFor Disneyland Park (California)
linked to: Disneyland Park
targetAudience children
families
tourists
theme escapism
family fun
happiness
magic
usedBy Disney Parks
Disneyland Park (California)
linked to: Disneyland Park

Disneyland Resort
The Walt Disney Company
usedSince 20th century

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Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

The Walt Disney Company motto The Happiest Place on Earth (parks slogan)
Desaparecidos hasPart The Happiest Place on Earth
linked to: The Happiest Place on Earth (parks slogan)