FIFA World Cup promotional universe

E265847

The FIFA World Cup promotional universe is a fictional setting created to feature mascots, characters, and narratives used in marketing and branding campaigns surrounding the FIFA World Cup tournaments.

All labels observed (2)

How this entity was disambiguated

Statements (49)

Predicate Object
instanceOf branded narrative world ⓘ
fictional universe ⓘ
marketing setting ⓘ
aimsTo appeal to children and families ⓘ
create emotional connection with fans ⓘ
enhance tournament identity ⓘ
support merchandising ⓘ
support sponsorship activation ⓘ
associatedWith FIFA World Cup mascots program ⓘ
official FIFA World Cup branding guidelines ⓘ
creator FIFA ⓘ
developedFor recurring FIFA World Cup editions ⓘ
evolvesWith changes in branding strategy ⓘ
each FIFA World Cup host country ⓘ
focusesOn association football ⓘ
fan engagement ⓘ
international football tournaments ⓘ
genre advertising fiction ⓘ
sports-themed fiction ⓘ
transmedia storytelling ⓘ
hasPart FIFA World Cup mascots ⓘ
animated shorts ⓘ
branded visual motifs ⓘ
cross-media campaigns ⓘ
fictional characters ⓘ
fictional locations ⓘ
promotional storylines ⓘ
social media content ⓘ
sponsor-integrated narratives ⓘ
inception 20th century ⓘ
mainSubject FIFA World Cup ⓘ
medium digital games ⓘ
mobile apps ⓘ
online videos ⓘ
outdoor advertising ⓘ
print advertising ⓘ
stadium entertainment content ⓘ
television commercials ⓘ
narrativeElement fair play themes ⓘ
global unity themes ⓘ
host-country cultural elements ⓘ
mascot backstories ⓘ
teamwork themes ⓘ
targetAudience children ⓘ
families ⓘ
global football fans ⓘ
usedFor FIFA World Cup branding ⓘ
FIFA World Cup marketing ⓘ
FIFA World Cup promotional campaigns ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Goleo VI → fictionalUniverse → FIFA World Cup promotional universe ⓘ
Kaz → createdFor → FIFA World Cup branding ⓘ
linked to: FIFA World Cup promotional universe