Spotlight

E264025

Spotlight is Snapchat’s short-form video platform that showcases user-generated content in a TikTok-style, vertically scrolling feed.

All labels observed (1)

Label Occurrences
Spotlight canonical 1

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf feature of Snapchat
short-form video platform
accessMethod dedicated tab in Snapchat
allows submission of Snaps to Spotlight feed
announcedBy Snap Inc.
availability Android
iOS
businessModel ad-supported via broader Snapchat advertising ecosystem
contentFormat short-form video
contentOrientation vertical video
contentSource Snapchat users
contentType entertaining Snaps
developer Snap Inc.
distinctionFromStories Spotlight is centrally curated and algorithmic, not purely follower-based
feedStyle vertically scrolling feed
goal compete with TikTok in short-form video
increase user engagement on Snapchat
interfaceStyle TikTok-style feed
launchDate November 2020
launchRegion Australia
Canada
Denmark
France
Germany
Ireland
New Zealand
Norway
Other selected markets at launch
Sweden
United Kingdom
United States
moderation content reviewed for community guidelines
monetizationModel creator rewards program
parentCompany Snap Inc.
partOf Snapchat
platformType user-generated content platform
primaryApp Snapchat mobile app
linked to: Snapchat
rankingCriteria favorites
shares
skips
user engagement signals
view time
rewardType cash payouts to creators
selectionMethod algorithmic ranking
supports Snapchat creative tools and lenses
music-backed videos
targetAudience Snapchat users interested in short-form video
videoLengthLimit up to 60 seconds (approximate, may change over time)

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Snapchat hasFeature Spotlight