General Foods

E242232

General Foods was a major American processed food company known for popular consumer brands and extensive radio and television sponsorships in the mid-20th century.

All labels observed (1)

Label Occurrences
General Foods canonical 3

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf corporation
food company
acquired Birds Eye
Jell-O Company
Maxwell House
acquiredBy Philip Morris Companies Inc.
acquisitionDate 1985
brandStrategy umbrella branding of multiple food lines
businessModel mass-market packaged foods
category Brand name food products
Defunct food and drink companies of the United States
country United States
distributionChannel supermarkets and grocery stores
foundedBy Charles William Post
linked to: C. W. Post
headquartersLocation Battle Creek, Michigan
linked to: Battle Creek

White Plains, New York
linked to: White Plains
inception 1895
industry food manufacturing
processed foods
knownFor extensive radio sponsorships
extensive television sponsorships
popular consumer brands
market North America
international
mergedInto Kraft General Foods
linked to: Kraft Foods
mergerDate 1989
notableFor early use of national network radio advertising
heavy sponsorship of prime-time television in the 1950s
originalName Postum Cereal Company
parentCompany Philip Morris Companies Inc.
precededBy Postum Cereal Company
product Baker’s Chocolate
Birds Eye
Jell-O
Kool-Aid
Log Cabin Syrup
Maxwell House
Minute Rice
Post cereals
Sanka
Tang
sponsored The Burns and Allen Show
The General Foods Golden Hour
The Jack Benny Program
radio programs
television programs
successor Kraft Foods
timePeriodOfProminence mid-20th century

How these facts were elicited

Referenced by (3)

Full triples — surface form annotated when it differs from this entity's canonical label.

My Favorite Husband laterSponsoredBy General Foods
Jell-O previousOwner General Foods
Postum Cereal Company predecessorOf General Foods