General Foods

E242232

General Foods was a major American processed food company known for popular consumer brands and extensive radio and television sponsorships in the mid-20th century.

All labels observed (1)

Label Occurrences
General Foods canonical 6

How this entity was disambiguated

Statements (48)

Predicate Object
instanceOf corporation ⓘ
food company ⓘ
acquired Birds Eye ⓘ
Jell-O Company ⓘ
Maxwell House ⓘ
acquiredBy Philip Morris Companies Inc. ⓘ
acquisitionDate 1985 ⓘ
brandStrategy umbrella branding of multiple food lines ⓘ
businessModel mass-market packaged foods ⓘ
category Brand name food products ⓘ
Defunct food and drink companies of the United States ⓘ
country United States ⓘ
distributionChannel supermarkets and grocery stores ⓘ
foundedBy Charles William Post ⓘ
linked to: C. W. Post
headquartersLocation Battle Creek, Michigan ⓘ
linked to: Battle Creek

White Plains, New York ⓘ
linked to: White Plains
inception 1895 ⓘ
industry food manufacturing ⓘ
processed foods ⓘ
knownFor extensive radio sponsorships ⓘ
extensive television sponsorships ⓘ
popular consumer brands ⓘ
market North America ⓘ
international ⓘ
mergedInto Kraft General Foods ⓘ
linked to: Kraft Foods
mergerDate 1989 ⓘ
notableFor early use of national network radio advertising ⓘ
heavy sponsorship of prime-time television in the 1950s ⓘ
originalName Postum Cereal Company ⓘ
parentCompany Philip Morris Companies Inc. ⓘ
precededBy Postum Cereal Company ⓘ
product Baker’s Chocolate ⓘ
Birds Eye ⓘ
Jell-O ⓘ
Kool-Aid ⓘ
Log Cabin Syrup ⓘ
Maxwell House ⓘ
Minute Rice ⓘ
Post cereals ⓘ
Sanka ⓘ
Tang ⓘ
sponsored The Burns and Allen Show ⓘ
The General Foods Golden Hour ⓘ
The Jack Benny Program ⓘ
radio programs ⓘ
television programs ⓘ
successor Kraft Foods ⓘ
timePeriodOfProminence mid-20th century ⓘ

How these facts were elicited

Referenced by (6)

Full triples — surface form annotated when it differs from this entity's canonical label.

My Favorite Husband → laterSponsoredBy → General Foods ⓘ
Jell-O → previousOwner → General Foods ⓘ
Postum Cereal Company → predecessorOf → General Foods ⓘ
Ann Fudge → employer → General Foods ⓘ
Sanka → previouslyOwnedBy → General Foods ⓘ