Alka-Seltzer "I can’t believe I ate the whole thing" campaign

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The Alka-Seltzer "I can’t believe I ate the whole thing" campaign is a classic, humorous 1970s television advertising series that became a pop-culture catchphrase and a landmark in creative American advertising.

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Doyle Dane Bernbach notableWork Alka-Seltzer "I can’t believe I ate the whole thing" campaign