NYX Professional Makeup

E148609

NYX Professional Makeup is a popular, affordable cosmetics brand known for its wide range of highly pigmented, trend-driven makeup products favored by both professionals and everyday consumers.

All labels observed (1)

Label Occurrences
NYX Professional Makeup canonical 1

How this entity was disambiguated

Statements (50)

Predicate Object
instanceOf cosmetics brand
makeup brand
subsidiary
acquiredBy L'Oréal
acquisitionYear 2014
availableIn Asia
Europe
Latin America
North America
brandFocus color cosmetics
professional-quality formulas
countryOfOrigin United States
customerSegment Gen Z
millennials
foundedBy Toni Ko
foundedIn California
Los Angeles
United States
hasGlobalPresence true
hasProduct blush
brow products
concealer
eyeliner
eyeshadow
foundation
highlighter
lip gloss
lipstick
mascara
setting spray
headquartersLocation California
Los Angeles
United States
industry beauty
cosmetics
knownFor affordable makeup products
highly pigmented makeup
trend-driven makeup products
marketingChannel influencer collaborations
social media
marketPosition mass-market
parentCompany L'Oréal
pricePositioning affordable
productType cosmetics
makeup
soldAt beauty retailers
drugstores
online stores
targetAudience everyday consumers
professional makeup artists

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Consumer Products Division brandPortfolio NYX Professional Makeup