NYX Professional Makeup

E148609

NYX Professional Makeup is a popular, affordable cosmetics brand known for its wide range of highly pigmented, trend-driven makeup products favored by both professionals and everyday consumers.

All labels observed (2)

Label Occurrences
NYX Professional Makeup canonical 3
NYX 1

How this entity was disambiguated

Statements (50)

Predicate Object
instanceOf cosmetics brand ⓘ
makeup brand ⓘ
subsidiary ⓘ
acquiredBy L'Oréal ⓘ
acquisitionYear 2014 ⓘ
availableIn Asia ⓘ
Europe ⓘ
Latin America ⓘ
North America ⓘ
brandFocus color cosmetics ⓘ
professional-quality formulas ⓘ
countryOfOrigin United States ⓘ
customerSegment Gen Z ⓘ
millennials ⓘ
foundedBy Toni Ko ⓘ
foundedIn California ⓘ
Los Angeles ⓘ
United States ⓘ
hasGlobalPresence true ⓘ
hasProduct blush ⓘ
brow products ⓘ
concealer ⓘ
eyeliner ⓘ
eyeshadow ⓘ
foundation ⓘ
highlighter ⓘ
lip gloss ⓘ
lipstick ⓘ
mascara ⓘ
setting spray ⓘ
headquartersLocation California ⓘ
Los Angeles ⓘ
United States ⓘ
industry beauty ⓘ
cosmetics ⓘ
knownFor affordable makeup products ⓘ
highly pigmented makeup ⓘ
trend-driven makeup products ⓘ
marketingChannel influencer collaborations ⓘ
social media ⓘ
marketPosition mass-market ⓘ
parentCompany L'Oréal ⓘ
pricePositioning affordable ⓘ
productType cosmetics ⓘ
makeup ⓘ
soldAt beauty retailers ⓘ
drugstores ⓘ
online stores ⓘ
targetAudience everyday consumers ⓘ
professional makeup artists ⓘ

How these facts were elicited

Referenced by (4)

Full triples — surface form annotated when it differs from this entity's canonical label.

Consumer Products Division → brandPortfolio → NYX Professional Makeup ⓘ
Toni Ko → founded → NYX Professional Makeup ⓘ
Toni Ko → associatedBrand → NYX ⓘ
linked to: NYX Professional Makeup
Toni Ko → associatedBrand → NYX Professional Makeup ⓘ