The Choice of a New Generation

E136156

"The Choice of a New Generation" is a famous advertising slogan used by Pepsi to position its cola as the modern, youth-oriented alternative to its competitors.

All labels observed (1)

Label Occurrences
The Choice of a New Generation canonical 2

How this entity was disambiguated

Statements (29)

Predicate Object
instanceOf advertising slogan ⓘ
marketing tagline ⓘ
associatedWith Pepsi advertising campaigns ⓘ
Pepsi brand identity ⓘ
brand Pepsi ⓘ
brandAssociation Pepsi Generation ⓘ
category advertising in the United States ⓘ
company PepsiCo ⓘ
competitorOf Coca-Cola slogans ⓘ
industry soft drink industry ⓘ
language English ⓘ
marketingPositioning modern alternative to competitors ⓘ
youth-oriented brand ⓘ
medium outdoor advertising ⓘ
print advertisements ⓘ
television commercials ⓘ
notableFor becoming one of Pepsi’s best-known slogans ⓘ
productType cola ⓘ
purpose appeal to younger consumers ⓘ
differentiate Pepsi from competitors ⓘ
sloganFor Pepsi cola beverage ⓘ
linked to: Pepsi
targetAudience young adults ⓘ
youth ⓘ
theme contemporary lifestyle ⓘ
modernity ⓘ
youth culture ⓘ
usedBy Pepsi ⓘ
Pepsi-Cola ⓘ
linked to: Pepsi
usedIn global marketing campaigns ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Pepsi → hasSlogan → The Choice of a New Generation ⓘ
Fifteen → hasAlbum → The Choice of a New Generation ⓘ