That's What I Like

E136155

"That's What I Like" is a modern advertising slogan used by Pepsi to emphasize enjoyment and personal satisfaction associated with drinking its soft drinks.

All labels observed (1)

Label Occurrences
That's What I Like canonical 1

How this entity was disambiguated

Statements (30)

Predicate Object
instanceOf advertising slogan ⓘ
marketing tagline ⓘ
associatedWith Pepsi brand identity ⓘ
brand Pepsi ⓘ
brandAssociatedWith Pepsi-Cola ⓘ
linked to: Pepsi
brandPositioning fun ⓘ
self-expression ⓘ
youthful lifestyle ⓘ
communicationGoal create emotional connection with consumers ⓘ
highlight enjoyment of Pepsi ⓘ
reinforce brand preference ⓘ
companyAssociatedWith PepsiCo ⓘ
emphasizes enjoyment ⓘ
personal satisfaction ⓘ
pleasure of drinking Pepsi ⓘ
industry beverage industry ⓘ
language English ⓘ
marketingType consumer advertising slogan ⓘ
productCategory carbonated soft drinks ⓘ
sloganFor Pepsi beverages ⓘ
linked to: Pepsi
targetMedium online video ads ⓘ
social media advertising ⓘ
television commercials ⓘ
theme individual taste ⓘ
indulgence ⓘ
personal choice ⓘ
usedBy Pepsi ⓘ
usedFor soft drink advertising ⓘ
usedIn Pepsi marketing campaigns ⓘ
usedInRegion international markets ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

Pepsi → hasSlogan → That's What I Like ⓘ