Segment

E1038756

Segment is a customer data platform that helps businesses collect, unify, and route user data across various tools and channels for analytics and personalization.

All labels observed (1)

Label Occurrences
Segment canonical 2

How this entity was disambiguated

Statements (70)

Predicate Object
instanceOf customer data platform ⓘ
data infrastructure company ⓘ
software as a service ⓘ
benefit centralizes customer data ⓘ
enables faster experimentation ⓘ
improves data consistency across tools ⓘ
reduces engineering effort for integrations ⓘ
supports real-time personalization ⓘ
businessModel subscription ⓘ
coreFunction collect user data from multiple sources ⓘ
enable personalized experiences based on data ⓘ
route user data to multiple destinations ⓘ
standardize event data across tools ⓘ
unify user data into a single profile ⓘ
dataTypeHandled custom events ⓘ
e-commerce events ⓘ
event data ⓘ
page views ⓘ
screen views ⓘ
user traits ⓘ
deploymentModel cloud-based ⓘ
feature APIs for data collection ⓘ
SDKs for mobile ⓘ
SDKs for web ⓘ
audience creation ⓘ
data filtering ⓘ
data replay ⓘ
data schema configuration ⓘ
data transformations ⓘ
data validation ⓘ
destinations management ⓘ
event tracking API ⓘ
integrations with CRM systems ⓘ
integrations with advertising platforms ⓘ
integrations with analytics tools ⓘ
integrations with customer support tools ⓘ
integrations with data warehouses ⓘ
integrations with marketing tools ⓘ
privacy controls ⓘ
real-time event forwarding ⓘ
role-based access control ⓘ
server-side libraries ⓘ
user traits management ⓘ
workspaces and sources management ⓘ
industry analytics ⓘ
data infrastructure ⓘ
marketing technology ⓘ
productType customer data platform ⓘ
provides audience management ⓘ
customer data collection ⓘ
customer data routing ⓘ
customer data unification ⓘ
data governance tools ⓘ
event tracking ⓘ
identity resolution ⓘ
real-time data streaming ⓘ
supportsUseCase A/B testing ⓘ
analytics ⓘ
attribution modeling ⓘ
business intelligence ⓘ
customer engagement ⓘ
customer journey analysis ⓘ
data warehousing ⓘ
marketing automation ⓘ
personalization ⓘ
product analytics ⓘ
targetUser data teams ⓘ
engineering teams ⓘ
marketing teams ⓘ
product teams ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Twilio → acquired → Segment ⓘ