Bloomingdale’s Brown Bag series

E1027302

The Bloomingdale’s Brown Bag series is a line of iconic, logoed shopping bags from the Bloomingdale’s department store, known for their playful size-based names and distinctive brown kraft-paper design.

All labels observed (2)

How this entity was disambiguated

Statements (37)

Predicate Object
instanceOf Bloomingdale’s brand asset ⓘ
retail packaging ⓘ
shopping bag line ⓘ
brandOwner Bloomingdale’s ⓘ
linked to: Bloomingdale's
hasColor brown ⓘ
hasCulturalRole symbol of upscale department store shopping in the United States ⓘ
hasDesignFeature Bloomingdale’s logo ⓘ
minimalist typographic design ⓘ
playful size-based names printed on bags ⓘ
hasEnvironmentalAspect paper-based alternative to plastic shopping bags ⓘ
hasLanguageStyle playful naming convention based on bag size ⓘ
hasLogoText Big Brown Bag ⓘ
Bloomingdale’s ⓘ
linked to: Bloomingdale's

Little Brown Bag ⓘ
Medium Brown Bag ⓘ
hasMember Big Brown Bag ⓘ
Little Brown Bag ⓘ
Medium Brown Bag ⓘ
various size extensions and seasonal variants ⓘ
hasNotableCharacteristic distinctive brown paper aesthetic ⓘ
iconic status in American retail culture ⓘ
instantly recognizable logo treatment ⓘ
hasPackagingType paper shopping bag with handles ⓘ
hasPrimaryFunction brand advertising medium ⓘ
shopping bag ⓘ
isAssociatedWith Bloomingdale’s department stores ⓘ
linked to: Bloomingdale's

New York City retail culture ⓘ
isDesignedToBe visually simple yet distinctive ⓘ
isMarketedAs iconic Bloomingdale’s shopping bag ⓘ
isPartOf Bloomingdale’s customer experience ⓘ
Bloomingdale’s visual identity ⓘ
isRecognizedFor clever integration of product size into product name ⓘ
consistent use of brown paper across sizes ⓘ
isTypicallyFoundAt Bloomingdale’s store checkout counters ⓘ
isTypicallyUsedBy Bloomingdale’s customers ⓘ
isUsedFor carrying purchased merchandise ⓘ
material brown kraft paper ⓘ

How these facts were elicited

Referenced by (2)

Full triples — surface form annotated when it differs from this entity's canonical label.

Little Brown Bag → partOfSeries → Bloomingdale’s Brown Bag series ⓘ
Massimo Vignelli → knownFor → Bloomingdale’s "Brown Bag" design ⓘ
linked to: Bloomingdale’s Brown Bag series