Follow Your Folly

E1022177

Follow Your Folly is the playful, adventurous brand motto used by New Belgium Brewing Company to express its free-spirited, creative identity.

All labels observed (1)

Label Occurrences
Follow Your Folly canonical 1

How this entity was disambiguated

Statements (25)

Predicate Object
instanceOf brand motto ⓘ
slogan ⓘ
appliesTo New Belgium Brewing Company brand ⓘ
associatedWith New Belgium Brewing Company advertising ⓘ
craft beer marketing ⓘ
countryOfUse United States ⓘ
describes adventurous identity of New Belgium Brewing Company ⓘ
creative identity of New Belgium Brewing Company ⓘ
free-spirited identity of New Belgium Brewing Company ⓘ
playful identity of New Belgium Brewing Company ⓘ
hasTheme experimentation ⓘ
free spirit ⓘ
fun ⓘ
nonconformity ⓘ
language English ⓘ
medium brand storytelling ⓘ
marketing communications ⓘ
promotesValue adventure ⓘ
creativity ⓘ
individual expression ⓘ
playfulness ⓘ
relatedTo New Belgium Brewing Company brand identity ⓘ
targetAudience craft beer drinkers ⓘ
targetIndustry beer industry ⓘ
usedBy New Belgium Brewing Company ⓘ

How these facts were elicited

Referenced by (1)

Full triples — surface form annotated when it differs from this entity's canonical label.

New Belgium Brewing Company → hasMotto → Follow Your Folly ⓘ